Vanessa Fouscas

Critic
DISC Type : C

Customer Insights Manager at NatWest Group

London, England, United Kingdom

Overview

Vanessa Fouscas is a Customer Insights Manager at NatWest Group with over 15 years of agency-side research experience in Lima and London. Holding an International MBA in marketing strategy from IE Business School, she has a strong background in both qualitative and quantitative methodologies across diverse sectors like technology and retail.

Her interests lie at the intersection of marketing, strategy, and customer relationship management. She follows campaigns focused on female empowerment and explores innovative ways companies are using technology, like 3D printing, to engage with their customers.

She holds an MRS Advanced Certificate in Market and Social Research Practice.

Personality Overview

Information Seeker

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Customer Insight
As a Customer Insights Manager with over 15 years of experience, she focuses on understanding the strategic bigger picture through detailed research methodologies.
Marketing Strategy
Her International MBA specialized in marketing strategy, providing a strong foundation in how global markets operate.
Innovative Customer Engagement
Shared interest in how new technologies, such as 3D printing, can be leveraged by companies to create unique customer engagement opportunities.

Media Appearances

Vanessa has no verified media appearances

Work History

4-2022
Customer Insights Manager at NatWest Group
6-2021 - 4-2022
Research Operations Manager at NatWest Group
5-2010 - 3-2021
Associate Director at Breaking Blue
10-2008 - 12-2009
International MBA at Instituto de Empresa Business School
5-2005 - 8-2008
Senior Analyst at Ipsos

Education

2008 - 2009
International MBA from IE Business School
1997 - 2002
Licenciada from Universidad del Pacífico (PE)

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Middle Designation : Customer Insights Manager at NatWest Group
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Insights For Selling To Vanessa

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanessa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Vanessa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Vanessa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vanessa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vanessa

Personality Compatibility


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