Vanessa Fouscas
Critic · DISC type CVanessa Fouscas is a Customer Insights Manager at NatWest Group with over 15 years of agency-side research experience in Lima and London. Holding an International MBA in marketing strategy from IE Business School, she has a strong background in both qualitative and quantitative methodologies across diverse sectors like technology and retail.
Her interests lie at the intersection of marketing, strategy, and customer relationship management. She follows campaigns focused on female empowerment and explores innovative ways companies are using technology, like 3D printing, to engage with their customers.
She holds an MRS Advanced Certificate in Market and Social Research Practice.
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They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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