Dragana Ivanovich Machado

Observer
DISC Type : ci

Head of Analytics - Redress UK CMB and Interim Head of FST Analytics UK CMB at HSBC

London, England, United Kingdom

Overview

Dragana Ivanovich Machado is a highly analytical senior manager at HSBC with over a decade of experience in financial services. She holds a BA from London Metropolitan University and is a SAS certified programmer. Colleagues describe her as a "consummate professional" and "data-centric", skilled in driving decisions with analytics.

She is committed to continuous learning, having recently earned certifications in Business AI and Responsible AI. Her CPR certification from the British Heart Foundation also suggests an interest in community well-being and preparedness.

Dragana recently attended a "Hack to the Future" event at Google, exploring cutting-edge data migration technologies with partner Onyx.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Applied AI
Recently earned "Business AI Ambassador" and "Responsible AI" certifications, demonstrating a strong interest in the practical and ethical application of AI in business.
Data Analytics
As Head of Redress Analytics with skills in SAS, Tableau, and SQL, her career is centered on using data insights to drive business decisions.
Data Migration
Showed interest in advanced data migration solutions by attending a "Hack to the Future" event that featured technologies from Google partner Onyx.

Media Appearances

Dragana has no verified media appearances

Work History

1-2023 - 9-2023
Head of Analytics - Redress UK CMB and Interim Head of FST Analytics UK CMB at HSBC
5-2018
Head of Analytics - Redress CMB UK at HSBC
7-2017 - 5-2018
Contractor at dunnhumby
5-2012 - 12-2016
Senior Analytics Manager for Global Network Partners at American Express
1-2010 - 5-2012
Campaign Delivery Manager at Santander Cards UK Limited

Education

1995 - 1998
BA from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Analytics - Redress UK CMB and Interim Head of FST Analytics UK CMB at HSBC
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Insights For Selling To Dragana

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dragana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dragana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dragana move?

  • They like to analyze well and then make their decisions.
  • Can Dragana take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Dragana

Personality Compatibility


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