Caroline Aurensan

Examiner
DISC Type : cs

Global Market Insights Manager at ViiV Healthcare

London, England, United Kingdom

Overview

Caroline is a Global Market Insights Manager at ViiV Healthcare with over 10 years of experience in market research. She specializes in the vaccine industry, particularly within LATAM and Asian markets, and holds a Masters Degree from Université Paris Dauphine - PSL. Colleagues describe her as hard-working and devoted.

She is passionate about advancing important healthcare conversations. Her interests include improving trust in the pharmaceutical industry and advocating for womens health issues to be taken more seriously. She also aligns with ViiVs mission to support those living with HIV.

Caroline previously worked on a six-month secondment in Singapore, leading healthcare market research projects across the APAC region.

Personality Overview

Process Oriented

Unexpressive

Tough To Convince

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Vaccine Commercialisation
Has extensive experience working closely with vaccine manufacturers to guide brand strategy and develop deep market insights, particularly in LATAM and Asia.
Trust in Pharma
Has shared multiple reports and articles from the Ipsos Global Trustworthiness Monitor, indicating a professional focus on public trust in the pharmaceutical sector.
Women's Health Advocacy
Showcased passion for women's health by sharing a documentary highlighting how women's pain is often not taken seriously in medical settings.

Media Appearances

The role of real‑world evidence in underpinning progress for under‑represented populations. Featured in ViiV Healthcare – Real‑World Evidence

See Now

Work History

4-2023
Global Market Insights Manager at ViiV Healthcare
1-2022 - 4-2023
Insights Manager, Neisseria franchise (seconded) at GSK
5-2021 - 4-2023
Director at Ipsos
10-2018 - 5-2021
Associate Director at Ipsos MORI
1-2018 - 8-2018
Research Manager at Ipsos in Singapore

Education

2009 - 2010
Master Degree from Université Paris Dauphine - PSL
2005 - 2009
International Bachelor from La Rochelle International Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Middle Designation : Global Market Insights Manager at ViiV Healthcare
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Caroline

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Caroline take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Caroline

Personality Compatibility


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