Vanja Radonic

Questioner
DISC Type : c

Head of Sales Engineering at Trackunit

North Denmark Region, Denmark

Overview

Vanja Radonic is the Head of Sales Engineering at Trackunit, leveraging an interdisciplinary background with degrees in Electronics and Entrepreneurial Engineering from Aalborg University. He specializes in business development and marketing for complex, high-tech IT products, focusing on guiding customers through the technical pre-sales process.



His passion is product development centered around customer co-creation.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Sales Engineering
Leads the sales engineering team to reduce sales cycle times and increase win rates by resolving technical challenges during the pre-sales process.
Customer Co-creation
Expresses a strong passion for a product development process where the customer is at the center, ensuring solutions are perfectly aligned with their needs.
Construction Technology
Works at a leading data platform for the construction industry, focused on connecting assets and processes to eliminate downtime and improve safety.

Media Appearances

Vanja has no verified media appearances

Work History

2-2025
Head of Sales Engineering at Trackunit
10-2019 - 2-2025
Solution Architect at Trackunit
6-2019 - 10-2019
Engagement Manager at Trackunit
8-2017 - 1-2019
Marketing Coordinator at RTX A/S
11-2015 - 5-2017
Business development and sales at Steinwurf

Education

2013 - 2015
Master’s Degree from Aalborg University
2010 - 2013
Bachelor’s Degree from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 11 Location : North Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Sales Engineering at Trackunit
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Insights For Selling To Vanja

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanja is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vanja

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vanja move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vanja take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Vanja

Personality Compatibility


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