Varnika V.

Questioner
DISC Type : c

Field Marketing Specialist EMEA at Wiz

United Kingdom

Overview

Varnika is an EMEA Field Marketing Specialist at Wiz, with a background in the technology and cybersecurity sectors, including a previous role at Okta. A graduate of Royal Holloway, University of London with a Bachelor of Science, she is also certified in AI Proficiency and The Fundamentals of Digital Marketing.

Her professional activities highlight an engagement with high-energy technology showcases and major industry expositions. She has been actively involved in events like the International Cyber Expo, Gartner IAM, and exclusive showcases at the McLaren Racing Technology Centre, focusing on innovations in AI and digital identity.

She recently earned a certification in AI Proficiency, demonstrating a proactive commitment to understanding and applying emerging technologies in her field.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Cybersecurity Marketing
Her experience at cloud security leader Wiz and identity management firm Okta places her at the forefront of marketing for the cybersecurity industry.
AI in Technology
Recently became certified in AI Proficiency and has shown public interest in the "next wave of AI, " indicating a focus on emerging tech trends.
Technology Events
Her social feed highlights active participation and promotion of major industry events, including the International Cyber Expo and Gartner IAM in London.

Media Appearances

Varnika has no verified media appearances

Work History

1-2026
Field Marketing Specialist EMEA at Wiz
4-2024 - 1-2026
Marketing Associate UKI at Okta
9-2023 - 2-2024
Marketing Assistant at Molton Brown
7-2023 - 9-2023
Talent Intern at LVMH

Education

9-2020 - 7-2023
Bachelor of Science - BS from Royal Holloway, University of London
9-2013 - 7-2020
Education details unavailable from Upton Court Grammar School

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : Junior Designation : Field Marketing Specialist EMEA at Wiz
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Insights For Selling To Varnika

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varnika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Varnika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Varnika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Varnika take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Varnika

Personality Compatibility


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