VARUN GUPTA

Inspirer
DISC Type : id

Regional Sales Manager at Tastecraft India

Chandigarh, Chandigarh, India

Overview

Varun is a sales and marketing leader with over 14 years of experience in the FMCG and media industries, specializing in business development and new product launches. Currently a Regional Sales Manager at Döhler Indias Tastecraft division, he holds an MBA and is described by colleagues as diligent and hardworking.

His passion for the food and beverage industry is rooted in his culinary education from the Institute of Hotel Management. This interest is evident in his professional focus on beverage innovation and personal engagement with coffee culture. He has also authored a publication focused on worker safety and accident prevention.

Unique fact: He has earned multiple awards, including "Commercial Hero- Employee of the Quarter" and recognition for achieving the second-highest revenue growth in 2021.

Personality Overview

Charming & Persuasive

Decisive

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Beverage Innovation
His roles at Tastecraft and formerly with DaVinci Gourmet, along with his posts about Aahar events and new flavor concepts, highlight his focus on enhancing beverage menus.
FMCG Sales Strategy
He has over 14 years of experience leading business development, strategy, and execution to improve revenue and customer experience in dynamic FMCG markets across North and West India.
Coffee Culture
He frequently posts about the importance of coffee in sales ("Coffee is for closers") and celebrates events like International Coffee Day, showing a genuine passion for the subject.

Media Appearances

VARUN has no verified media appearances

Work History

11-2023
Regional Sales Manager at Tastecraft India
4-2022 - 11-2023
Sales Manager-North at Kerry
8-2018 - 5-2022
ASM at Kerry
7-2017 - 8-2018
Assistant Manager-Media Marketing, Punjab at Hindustan Times
7-2016 - 7-2017
Senior Sales Account Manager at Reliance Broadcast Network

Education

2009 - 2011
MBA from Amity University
2005 - 2008
B.SC; C.H.M.C.T from Institute of Hotel Management Catering and Nutrition, Gurdaspur, Punjab

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chandigarh, Chandigarh, India Job Level : Middle Designation : Regional Sales Manager at Tastecraft India
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Insights For Selling To VARUN

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with VARUN is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from VARUN

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will VARUN move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can VARUN take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And VARUN

Personality Compatibility


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