Varun Rai

Questioner
DISC Type : c

Founder at Sociomix

South Delhi, Delhi, India

Overview

Varun is a serial tech entrepreneur who founded Sociomix, a platform for sharing unique perspectives, and Commixo, a fashion styling platform. His experience includes roles at Zomato and as a co-founder of FBPay, an early e-payments venture in India. He holds a BS from Clemson University.

Outside of his ventures, Varun is an active commentator on the societal implications of technology. He writes about the urgent need for AI ethics, the impact of deepfakes on lawmaking, and how emerging technologies like virtual reality may reshape human habits and behaviors.

He co-founded and was the CTO of FBPay, one of the first platforms to directly connect Facebook Events with e-payments in India.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI Ethics
Writes about the urgent need to accelerate AI policy, referencing the Taylor Swift deepfake controversy and disparities highlighted in the banking system.
Building Social Platforms
His career focus, having founded Sociomix to foster meaningful dialogue and Commixo for creative fashion expression.
Future of Media
Analyzes how intellectual property and publishing will be reshaped by AI, citing the New York Times vs. OpenAI lawsuit as a potential watershed moment.

Media Appearances

Varun has no verified media appearances

Work History

6-2020
Founder at Sociomix
1-2016 - 5-2020
Founder at Commixo
3-2015 - 9-2015
Technocrat at Zomato
2-2013 - 3-2015
Co-Founder / CTO at FBPay
4-2012 - 1-2013
Software Developer at Kellton Tech Solutions Limited

Education

2007 - 2010
BS from Clemson University
Education details unavailable from Don Bosco, alaknanda

More Information

Social Presence :

Prographics :

Exp : 13 Location : South Delhi, Delhi, India Job Level : Leadership Designation : Founder at Sociomix
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Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Varun

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Varun take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Varun

Personality Compatibility


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