Vassar Byrd

Questioner
DISC Type : c

Chief Executive Officer at The Kendal Corporation

Newark, Delaware, United States

Overview

Vassar has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Vassar has no verified topics they care about

Media Appearances

Vassar has no verified media appearances

Work History

1-2024
Chief Executive Officer at The Kendal Corporation
10-2021
President, Board of Directors at LeadingAge Oregon
7-2006 - 1-2024
CEO at Rose Villa Senior Living
3-2003 - 7-2006
Director of Community Relations & Marketing at Holladay Park Plaza
1-2001 - 12-2002
Director of Marketing at Patton Home/Ecumenical Ministries of Oregon

Education

M.A from Naropa University
M.Sc from London School of Economics

More Information

Social Presence :

Prographics :

Exp : 24 Location : Newark, Delaware, United States Job Level : Leadership Designation : Chief Executive Officer at The Kendal Corporation
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Insights For Selling To Vassar

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vassar is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vassar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vassar move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vassar take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vassar

Personality Compatibility


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