Venkataramani Santhanam

Evaluator
DISC Type : Dsc

Vice President at C.P. Milk & Food Products Pvt. Ltd.

Lucknow, Uttar Pradesh, India

Overview

Venkataramani is a senior P&L executive with two decades of experience in the FMCG and dairy sectors, specializing in sales, marketing, and branding commodities. He has held key roles at Lactalis and Reliance Retail and is currently Vice President at C. P. Milk & Food Products, driving significant growth.

He appears to be a contemplative leader, interested in the philosophy of leadership, motivation, and the broader economic impact of his industry. He is driven by the idea of making a positive, lasting contribution to society that extends beyond professional success.

He has a unique philosophical view that a persons legacy is defined by the memory of their positive contributions to society.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Dairy Industry Growth
He is focused on the corporate expansion of India's dairy sector and its significant contribution to the national economy and rural livelihoods.
Corporate Leadership
He frequently shares thoughts on the philosophy of leadership, motivation, and the complex dynamics facing executives in the corporate world.
D2C Innovation
His professional focus includes leveraging Omni-channel and Direct-to-Consumer (D2C) strategies to drive growth in the FMCG space.

Media Appearances

Venkataramani has no verified media appearances

Work History

8-2019
Vice President at C.P. Milk & Food Products Pvt. Ltd.
4-2016 - 8-2019
Regional General Manager at Lactalis Group
4-2014 - 3-2016
Chief Marketing Officer at ABT Foods Ltd
10-2013 - 3-2014
Category Head (Confectionary & Snacks) at Reliance Retail
9-2010 - 10-2013
DGM- Zonal head - FMCG Foods & Dairy-Frozen Veg & Snacks at Reliance Retail

Education

1-2021 - 12-2021
Executive Education - Digital Marketing Programme from Northwestern University - Kellogg School of Management
1994 - 1996
Master of Business Administration (MBA) from Indira Gandhi National Open University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lucknow, Uttar Pradesh, India Job Level : Senior Designation : Vice President at C.P. Milk & Food Products Pvt. Ltd.
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Insights For Selling To Venkataramani

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Venkataramani is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Venkataramani

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Venkataramani move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Venkataramani take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Venkataramani

Personality Compatibility


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