Sanjay Panigrahi in

Sanjay Panigrahi

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Independent Director |Board Member |Consultant FMCG, Building Materials/Business Strategy Leadership at Freelance
📍 Mumbai Metropolitan Region, India

Sanjay is a business leader with over 40 years of experience in growing businesses and building brands like Amul and Pidilite. He is an expert in sales, marketing, and organizational development, particularly within rural markets. People who have worked with him describe him as pragmatic, calm, and a superb team leader.

Outside of his corporate roles, Sanjay is a passionate and lifelong badminton player, having represented his state at the national level in his youth. He also has a keen interest in music and enjoys mentoring the next generation of business leaders, frequently speaking at universities and industry events.

He recently won a national gold medal in badminton after a 40-year break from competitive sports.

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Experience
37 Years
Current Role
Independent Director |Board Member |Consultant FMCG, Building Materials/Business Strategy Leadership
Job Level
Senior
Location
Mumbai Metropolitan Region, India
Personality Overview

How Sanjay shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sanjay cares about

Rural Markets
A thought leader in this space, he has extensive experience building distribution in rural India for Amul and Pidilite and recently spoke at the RMAI Rural Conclave.
Go-To-Market Strategy
He recently delivered a session on modern routes to market (GT vs MT vs E-Com) for an MBA program at the Delhi School of Economics.
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Career

Work history

Independent Director |Board Member |Consultant FMCG, Building Materials/Business Strategy Leadership
Freelance
8-2018 - 5-2020
Chief Customer Officer
Pidilite Industries Limited
12-2015 - 8-2018
President ( RURBAN and Emerging Markets )
Pidilite Industries Limited
6-2010 - 8-2015
Chief Executive Officer
SREI Sahaj eVillage Limited
7-2003 - 7-2010
Chief Sales and Mktg ( Consumer Products )
Pidilite Industries
In the press

Media appearances

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Education
2001 - 2001
Certificate in Quality Managment
AOTS Japan
1996 - 1996
Certificate in Marketing
Cranfield University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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