Saurabh Uboweja

Evaluator
DISC Type : DCs

Managing Partner & Practice Leader, Positioning Strategy at BOD Consulting

Gurugram, Haryana, India

Overview

Saurabh Uboweja is the Managing Partner at BOD Consulting, where he helps leaders build valuable, brand-led businesses. An alumnus of IIM Calcutta and MANIT Bhopal, he is an author, speaker, and positioning strategist. People who have worked with him often describe him as a dependable and trusted advisor dedicated to excellence.

Originally from Punjab, Saurabhs work and studies have taken him across India and to cities like Munich and Geneva. He is driven by a curiosity about why few Indian brands achieve global success and is passionate about changing that. In his spare time, he enjoys writing about brand philosophy.

He was the first Indian to receive the prestigious "Idea of the Future Award" at the World Communication Forum in Davos.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Positioning Strategy
As Practice Leader at BOD Consulting, he specializes in brand strategy, helping leaders solve complex business challenges and create lasting value.
Brand-led Businesses
His core belief, reflected in his work and writing, is that lasting value is created when businesses are built on strategic clarity and brand-led thinking.
Globalizing Indian Brands
A recurring theme in his interviews is his fascination with why few Indian brands go global, a challenge that inspires his work and strategic approach.

Media Appearances

Saurabh has no verified media appearances

Work History

9-2008
Managing Partner & Practice Leader, Positioning Strategy at BOD Consulting
3-2023
Strategic Advisor & Angel Investor at Trumould
3-2013
Co-Founder at CrediHealth
10-2023 - 3-2024
Strategic Advisor at ClimbTech India
7-2021 - 10-2023
Adjunct Faculty at EU Business School

Education

2004 - 2006
PGDM from Indian Institute of Management, Calcutta
2000 - 2004
BTech from Maulana Azad National Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Managing Partner & Practice Leader, Positioning Strategy at BOD Consulting
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Insights For Selling To Saurabh

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saurabh is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Saurabh

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Saurabh move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Saurabh take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Saurabh

Personality Compatibility


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