Verónica Sequeira

Evaluator
DISC Type : Dcs

Autora del libro: No es Magia. Se llama copywriting. at Freelance

Plasencia, Extremadura, Spain

Overview

Verónica Sequeira is an expert copywriter and direct-response marketing specialist who transitioned from a 10-year career in journalism. Described by colleagues as a dedicated and direct sales strategist, she is the author of three books and holds a Masters in Copywriting, focusing on helping businesses increase sales through persuasive writing.

Originally from Plasencia, Cáceres, Verónica has had a passion for writing since childhood. She was pushed into entrepreneurship out of a need to balance her career with motherhood. She is interested in innovative business strategies and cultures, drawing inspiration from companies like Netflix.

Unique fact: She is the author of three books on professional writing: "No es Magia. Se llama copywriting", "Cuando el periodismo no paga tus facturas", and "Vender Con Email Marketing".

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Written Persuasion
Her entire professional focus is on teaching and using persuasive writing in emails, websites, and ads to dramatically increase sales and client acquisition.
Email Marketing ROI
Author of "Vender Con Email Marketing, " she advocates that well-crafted email sequences are significantly more profitable than chasing engagement on social media.
Journalist to Copywriter
Having made the transition herself, she created her "De Redactor a Copywriter" training program to help other writers and journalists build more profitable careers.

Media Appearances

Verónica has no verified media appearances

Work History

4-2024
Autora del libro: No es Magia. Se llama copywriting. at Freelance
4-2023
Autora 📘Cuando el periodismo no paga tus facturas at Verónica Sequeira
6-2015
Senior Copywriter at Verónica Sequeira
Formadora at Verónica Sequeira
6-2015
Copywriter at Freelance

Education

1-2015 - 1-2024
Experta en marketing de respuesta directa from Copywriting
1-2016 - 10-2018
Máster en Copywriting y Formación Escribir para vender from Escuela de Copywriting

More Information

Social Presence :

Prographics :

Exp : 9 Location : Plasencia, Extremadura, Spain Job Level : N/A Designation : Autora del libro: No es Magia. Se llama copywriting. at Freelance
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Insights For Selling To Verónica

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Verónica is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Verónica

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Verónica move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Verónica take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Verónica

Personality Compatibility


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