Vernon Mascarenhas

Inquirer
DISC Type : dc

Sales Director - Central & Western Canada at Rittal Canada

Mississauga, Ontario, Canada

Overview

Vernon Mascarenhas is the Sales Director for Central & Western Canada at Rittal, a leading manufacturer of enclosures and IT infrastructure. An energetic professional with a background from Humber College, he has a strong business acumen and has progressed rapidly through sales roles, demonstrating expertise in both the industrial and IT sectors.

Based on his interests in high-performing companies like Procter & Gamble and American Express, Vernon appears to have a keen eye for successful corporate strategy and branding. He is a motivated professional focused on applying his knowledge within the B2B sector.

At a previous company, Vernon led a major project integrating a new customer-facing system, showcasing his project management and system integration skills.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

B2B Sales Strategy
His entire career has focused on sales and marketing management within the B2B sector, including developing strategies to attract new corporate clients in previous roles.
Channel Partner Development
He was recently involved in presenting an award to a Rittal Platinum Partner and has worked closely with the company's Certified Systems Integrator program.
Industrial Automation
He has over five years of experience in industrial sales and his company, Rittal, is a key supplier for automation and manufacturing solutions.

Media Appearances

Vernon has no verified media appearances

Work History

10-2025
Sales Director - Central & Western Canada at Rittal Canada
5-2023 - 11-2025
Regional Sales Director - Central Canada at Rittal Canada
7-2022 - 5-2023
Regional Sales Manager at Rittal Canada
4-2018 - 8-2019
Customer Service Representative at Impulse Technologies Ltd
5-2016 - 4-2018
Program Assistant at ABB

Education

2014 - 2017
Bachelor’s Degree from Humber College
2012 - 2013
Bachelor's Degree from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mississauga, Ontario, Canada Job Level : Mid-senior Designation : Sales Director - Central & Western Canada at Rittal Canada
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Insights For Selling To Vernon

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vernon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Vernon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Vernon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vernon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Vernon

Personality Compatibility


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