Veronica Caballero, MBA, RDN

Questioner
DISC Type : c

Director of Nutrition Services at WEST COVINA UNIFIED SCHOOL DISTRICT

Los Angeles Metropolitan Area, United States

Overview

Veronica has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Veronica has no verified topics they care about

Media Appearances

Veronica has no verified media appearances

Work History

7-2025
Director of Nutrition Services at WEST COVINA UNIFIED SCHOOL DISTRICT
9-2022 - 7-2025
Nutrition and Wellness Program Director at Value Schools
12-2016 - 9-2022
Business Systems Coordinator at Cedars-Sinai
4-2014 - 7-2016
Food and Nutrition Services Director at Avanti Hospitals, LLC
11-2013 - 4-2014
Registered Dietitian at Kaiser Permanente

Education

BS from California State Polytechnic University-Pomona
Master of Business Administration (MBA) from Dominican University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Nutrition Services at WEST COVINA UNIFIED SCHOOL DISTRICT
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Veronica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Veronica take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Veronica

Personality Compatibility


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