Veronica Goudie

Questioner
DISC Type : c

Partner at Baringa

Sydney, New South Wales, Australia

Overview

Veronica Goudie is a Partner at Baringas government practice in Australia, specializing in modernizing the justice ecosystem and integrity agencies. A former criminal and administrative barrister with an MA from the University of Oxford, she leads large-scale operational and technological transformations, from strategy and business case development to implementation.

Driven by purpose-led work, Veronica is the Chair of the Board for Take2, an offender rehabilitation organization, and a board member of Fams, the peak body for vulnerable children in NSW. She lives in Sydney with her family and enjoys ocean swimming and cooking in her spare time.

Unique fact: Veronica transitioned from being a criminal barrister in the UK to a leading government transformation consultant in Australia.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Justice System Reform
As a former barrister, she is passionate about modernizing the justice ecosystem to improve outcomes for citizens and government teams.
AI in Government
She has co-authored articles and posts publicly about the need for government to prepare for and embrace AI to boost productivity and improve procurement.
Public Sector Transformation
Her core professional focus involves advising government on complex operational improvements, strategy, and finding pragmatic solutions for service delivery.

Media Appearances

Veronica has no verified media appearances

Work History

10-2024
Partner at Baringa
7-2019 - 10-2024
Partner at Deloitte Australia
1-2018 - 7-2019
Partner at Vivendi Consulting
4-2015 - 10-2017
Barrister - Public Law and Planning at Government Legal Department
10-2004 - 9-2013
Barrister - Criminal Law at Lamb Building

Education

Master of Arts (M.A.) from University of Oxford
2018 - 2019
Legal Extension Course from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 25 Location : Sydney, New South Wales, Australia Job Level : N/A Designation : Partner at Baringa
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Veronica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Veronica take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Veronica

Personality Compatibility


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