Veronica Irons

Galvanizer
DISC Type : Id

Director of Digital Technology and IT at Guinness World Records

Hove, England, United Kingdom

Overview

Veronica Irons is the Director of Digital Technology and IT at Guinness World Records, where she leads teams in IT support, infrastructure, and software development. With a background in digital marketing and a BA in Education from the University of South Australia, she focuses on enhancing the companys digital platforms. People often describe her as strategic, supportive, and forward-thinking.

Based on her professional history and activities, Veronica appears passionate about digital innovation and brand storytelling. She shows a keen interest in celebrating team achievements and successful commercial campaigns, indicating a strong appreciation for collaborative success and creative marketing within the digital space.

She holds a certification as a Sitecore Marketer, highlighting specialized expertise in digital experience platforms.

Personality Overview

Persuader

Socially Adept

Self-Assured

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Digital Platform Management
Her core responsibility at Guinness World Records is overseeing the support, maintenance, and enhancement of all internal and external digital platforms.
IT Team Leadership
She manages specialist teams for IT support, infrastructure, and software development, and is consistently praised for her supportive and strong leadership skills.
Digital Marketing Strategy
Her extensive background as a Digital Marketing Manager at organizations like QPAC demonstrates deep expertise in strategy for user-facing digital touchpoints.

Media Appearances

Veronica has no verified media appearances

Work History

11-2021
Director of Digital Technology and IT at Guinness World Records
1-2017 - 11-2021
Head of Digital at Guinness World Records
3-2015 - 12-2016
Digital Product Marketing Manager at Guinness World Records
8-2012 - 12-2014
Digital Marketing Manager at QPAC
11-2009 - 8-2012
Digital Team Manager at The Institute of Chartered Accountants in Australia

Education

1987 - 1991
BA Education from University of South Australia

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hove, England, United Kingdom Job Level : Mid-senior Designation : Director of Digital Technology and IT at Guinness World Records
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Talk about other customers and how they have derived value from your product
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Veronica

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Veronica take some risk or not?

  • They can take risks if necessary.

You And Veronica

Personality Compatibility


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