Veronica Sun

Examiner
DISC Type : cs

Vice President | Head of Artificial Intelligence Center at Samsung Research America (SRA)

United States

Overview

As Vice President and Head of the AI Center at Samsung Research America, Veronica leads the development of AI platform capabilities and their integration into products. Her background includes big data analysis and multimedia security at IBM, and she holds an MBA from The Wharton School.

Veronica demonstrates a keen interest in the intersection of technology, business strategy, and corporate responsibility. She follows major market shifts, including competitor strategies in AI, and shares content on leadership and environmental sustainability, drawing from sources like The Wall Street Journal and Harvard Business Review.

Her early research in multimedia security at IBM led to the creation of core technologies adopted as international standards, generating ongoing patent revenue.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

AI Strategy
Leads Samsung's AI Center and follows the competitive landscape, including major funding and workforce shifts at companies like Oracle and Amazon.
Responsible Business
Shares content on sustainability and urges business leaders to prioritize long-term environmental impact in their definition of development.
Tech Market Dynamics
Actively tracks and comments on major industry moves, such as large-scale acquisitions by Apple and strategic shifts in advertising for major events.

Media Appearances

Veronica has no verified media appearances

Work History

2012
Vice President | Head of Artificial Intelligence Center at Samsung Research America (SRA)
2008 - 2012
Researcher | Big Data Analysis and Text Mining at IBM
2007 - 2008
Researcher | Multimedia Security and Privacy at IBM

Education

MBA from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 19 Location : United States Job Level : Senior Designation : Vice President | Head of Artificial Intelligence Center at Samsung Research America (SRA)
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Veronica

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Veronica take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Veronica

Personality Compatibility


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