Veronika Bergby Ferstad

Questioner
DISC Type : c

Marketing Director/Co-founder at Mentellow Beauty Brands

Fredrikstad, Viken, Norway

Overview

Veronika Bergby Ferstad is the Co-founder and Sales & Marketing Director of Mentellow Beauty Brands, a company she established in 2017. With a background from BI Norwegian Business School and extensive experience in brand management, she is described by colleagues as creative, energetic, structured, and having great vision.

She is passionate about fostering new talent, serving as a jury member for youth entrepreneurship competitions. Veronika frequently expresses pride in her teams accomplishments and their collaborative successes, highlighting the importance of a strong and motivated team.

Her company was awarded "Best Supplier Contact in 2023" by the major retailer VITA.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Beauty Brand Building
As co-founder of a beauty distribution company and former brand manager for major cosmetic lines, she has deep expertise in growing brands from development to market success.
Youth Entrepreneurship
Demonstrates a passion for nurturing future business leaders by volunteering as a jury member for youth enterprise championships.
Team Recognition
Her communications frequently highlight pride in her team's accomplishments and celebrate their collective achievements and awards.

Media Appearances

Veronika has no verified media appearances

Work History

6-2017
Marketing Director/Co-founder at Mentellow Beauty Brands
2-2017 - 12-2017
Daglig leder/Rådgiver at HIRVI AS
5-2009 - 12-2016
NPD & Brand Manager EMEA at Aspire Brands Europe
8-2008 - 5-2009
Marketing Consultant at Sarpsborg Arbeiderblad
8-2006 - 8-2008
Store Manager at Black Design AS

Education

2001 - 2004
Bachelor of Business Administration (BBA) from BI Norwegian Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Fredrikstad, Viken, Norway Job Level : N/A Designation : Marketing Director/Co-founder at Mentellow Beauty Brands
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Insights For Selling To Veronika

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronika is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Veronika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Veronika move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Veronika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Veronika

Personality Compatibility


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