Veselina Gladwyn

Critic
DISC Type : C

Senior Finance Manager at osapiens

Bensheim, Hesse, Germany

Overview

Veselina Gladwyn is a senior finance leader with over 14 years of experience, primarily in the SaaS and healthcare sectors. A graduate of Erasmus University Rotterdam, she specializes in driving profitable growth, implementing financial systems like NetSuite and Anaplan, and building data-driven KPI frameworks. Colleagues describe her as dedicated, efficient, and a great team player.

Outside of her finance career, Veselina prioritizes her family. She has taken dedicated time off to travel back to her home country of Bulgaria to be with her family and son, demonstrating a deep commitment to her personal life and heritage.

Unique fact: She once uncovered $7 million in revenue leakage for a business unit, showcasing her sharp analytical and commercial acumen.

Personality Overview

Critic

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

SaaS Finance
Her entire career focus is on SaaS finance, having built analytics platforms, managed FP&A for digital services, and owned P&L for major SaaS business units.
Financial System Implementation
She has hands-on experience co-leading a NetSuite ERP implementation and was a key contributor to an Anaplan rollout, showing a focus on process and system unification.
Data-Driven Decisions
She emphasizes using data to drive strategy, evidenced by her work building KPI frameworks and automating reporting in Power BI to inform C-suite decisions.

Media Appearances

Veselina has no verified media appearances

Work History

12-2024
Senior Finance Manager at osapiens
9-2024 - 12-2024
Head of Accounting and Finance at CS GROUP
4-2024 - 9-2024
Travel and Social Time at Private
10-2022 - 3-2024
FP&A Manager, Digital Services (SaaS) at Dentsply Sirona
5-2021 - 12-2022
Finance Manager, FP&A at Dentsply Sirona

Education

2011 - 2012
Master's degree from Erasmus University Rotterdam
2005 - 2009
Bachelor's degree from University of Plovdiv "Paisii Hilendarski"

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bensheim, Hesse, Germany Job Level : Middle Designation : Senior Finance Manager at osapiens
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Insights For Selling To Veselina

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veselina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Veselina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Veselina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Veselina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Veselina

Personality Compatibility


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