Victoria Darbyshire FCCA

Pioneer
DISC Type : Isd

Head of Finance/FD UK&AUS at Intelliflo Ltd

London Area, United Kingdom

Overview

Victoria is a CFO-ready Finance Director with 10+ years of experience specializing in PE-backed B2B SaaS companies. A Fellow Chartered Certified Accountant, she has a proven record of driving substantial ARR and EBITDA growth. Colleagues describe her as exceptionally diligent, dedicated, and possessing a strong eye for detail.

She unlocked £1. 8m in cash by reducing DSO from 60 to 16 days and shortened the month-end close process from 8 to 2 days.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

PE-Backed SaaS
Her entire recent career focuses on driving growth, value creation, and successful exits within Private Equity-backed B2B SaaS environments.
Finance Transformation
She has a track record of transforming finance functions by implementing new ERP systems, automating processes, and drastically improving reporting efficiency.
SaaS Growth Metrics
She is an expert in leveraging key SaaS KPI frameworks like ARR, NRR, and LTV/CAC to drive significant growth and improve forecast accuracy.

Media Appearances

Victoria has no verified media appearances

Work History

5-2018 - 10-2025
Head of Finance/FD UK&AUS at Intelliflo Ltd
4-2015 - 5-2018
Financial Controller at Intelliflo Ltd
5-2012 - 4-2015
Management Accountant at Plastico Ltd
3-2001 - 5-2012
Financial Accountant at G4S

Education

2005 - 2011
Fellow Member of the Association of Chartered Certified Accountants (FCCA) from Association of Chartered Certified Accountants (ACCA)

More Information

Social Presence :

Prographics :

Exp : 24 Location : London Area, United Kingdom Job Level : N/A Designation : Head of Finance/FD UK&AUS at Intelliflo Ltd
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Victoria

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are generally fast movers and can take quick decisions
  • Can Victoria take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Victoria

Personality Compatibility


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