Victoria Lawrence

Observer
DISC Type : ci

Group Managing Director at Bridge Farm Group

United Kingdom

Overview

Victoria Lawrence is the Group Managing Director at Bridge Farm Group, leveraging an MBA from INSEAD and extensive leadership experience from roles at AB Agri and Germains Seed Technology. She is a strategic pragmatist focused on driving relevant innovation, growth, and building resilient teams in the agricultural technology sector.

She is an active INSEAD alumna who values the global scale and personal impact of her professional network. Her role involves international travel to connect with partners and explore industry advancements, reflecting a deep interest in global business and collaboration.

She recently visited diverse medicinal cannabis facilities in South Africa, from organic farms to advanced extraction labs.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Medicinal Bioscience
Actively exploring the medicinal cannabis sector, she recently toured cultivation and extraction facilities in South Africa to gain insight into new products and markets.
Sustainable Growth
Her professional philosophy centers on "Financially-Positive Sustainability, " indicating a focus on business strategies that are both economically viable and environmentally responsible.
AgriTech Innovation
[Predicted] Her career progression from seed technology to bioscience demonstrates a clear focus on identifying and implementing cutting-edge innovations within the agricultural industry.

Media Appearances

Victoria Lawrence joins Germains Seed Technology as Managing Director. Featured in Germains Seed Technology

See Now

Work History

5-2025
Group Managing Director at Bridge Farm Group
11-2018 - 5-2025
Managing Director at Germains Seed Technology
10-2017 - 10-2018
Director of Strategy and Business Development at AB Agri
10-2016 - 10-2017
Business Development Director at AB Agri
2-2014 - 9-2016
Managing Director at Aunir, an AB Agri company, part of Association British Foods

Education

2009 - 2010
MBA from INSEAD
1999 - 2003
2:1 from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Group Managing Director at Bridge Farm Group
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Victoria

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Victoria take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Victoria

Personality Compatibility


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