Victoria Lopez Morales

Critic
DISC Type : C

Director, Machine Learning Science at Expedia Group

United Kingdom

Overview

Victoria Lopez Morales is the Director of Machine Learning Science at Expedia Group, where she applies her expertise to enhance online travel experiences. A data scientist with a Ph. D. from Universidad de Granada and a background as a Research Associate at Imperial College London, she specializes in using recommendation systems to reveal data-driven value.

She was a member of the winning team for the GECCO’14 Workshop Competition Award, recognized for their work in Evolutionary Computation for Big Data and Big Learning.

Personality Overview

Precise

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Applied Machine Learning
As Director of Machine Learning Science, she leads teams using ML to create data-driven solutions and enhance customer experiences in the travel industry.
Recommendation Systems
Her primary focus at Expedia Group is on using and improving recommendation systems to provide customers with more relevant content.
Distributed Systems
She was a researcher in the Large Scale Distributed Systems group at Imperial College London and co-authored publications on decentralized deep learning.

Media Appearances

Victoria has no verified media appearances

Work History

10-2025
Director, Machine Learning Science at Expedia Group
11-2019 - 10-2025
Lead Data Scientist at Expedia Group
4-2018 - 11-2019
Data Scientist II at Expedia Group
10-2016 - 4-2018
Data Scientist at Sainsbury's
11-2014 - 10-2016
Research Associate at Imperial College London

Education

2010 - 2014
Doctor of Philosophy (Ph.D.) from Universidad de Granada
2013 - 2013
DPhil Recognised Student from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Director, Machine Learning Science at Expedia Group
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Victoria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Victoria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Victoria

Personality Compatibility


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