Victoria Vyalikova

Enigma
DISC Type : dic

Committee Member - Digital Marketing at AXIS Network Aberdeen

Aberdeen, Scotland, United Kingdom

Overview

Victoria Vyalikova is the Founder and CEO of BrandHouzz Digital, an Aberdeen-based agency specializing in B2B growth marketing for complex industries like energy and technology. With a background in-house at firms like White & Case and KPMG, she is known for her direct, no-"fluff" approach to creating measurable business outcomes. She is an alumna of Johns Hopkins SAIS.

Based in Aberdeen, Scotland, Victoria values deep personal connections and her history. She has shared stories about her childhood, having started primary school in the former USSR, and recently reconnected with a friend from that time after 14 years apart.

She is committed to her local business community, recently launching a charitable marketing workshop series to help local B2B professionals.

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

B2B Growth Marketing
Her agency, BrandHouzz, focuses on turning marketing into a measurable growth engine for B2B firms in sectors like energy, tech, and professional services.
Teaching Critical Thinking
She passionately believes we need to teach children critical thinking skills, stating it's a "hill I am willing to die on."
Gender Balance
Serves as a committee member for AXIS Network Aberdeen, a non-profit focused on increasing gender balance in the Aberdeen energy industry.

Media Appearances

BrandHouzz Digital shortlisted for Content Marketing Association Award for SEO Transformation with EthosEnergy. Featured in AGCC

See Now

BrandHouzz Digital donates lunch & learn proceeds to The Archie Foundation. Featured in AGCC

See Now

Work History

9-2015 - 9-2018
Committee Member - Digital Marketing at AXIS Network Aberdeen
2-2015
Founder & CEO at BrandHouzz Digital
2-2013 - 5-2014
Business Development & Marketing Manager at Burness Paull LLP
11-2010 - 5-2012
Senior Business Development and Marketing Manager at White & Case
3-2008 - 11-2010
Manager, Business Development & Markets Department at KPMG

Education

2005 - 2006
International Studies from Johns Hopkins School of Advanced International Studies (SAIS)
8-2000 - 1-2003
Bachelor of Science - BS from Messiah University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Aberdeen, Scotland, United Kingdom Job Level : Leadership Designation : Committee Member - Digital Marketing at AXIS Network Aberdeen
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Victoria

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Victoria take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Victoria

Personality Compatibility


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