Vidhi Chawla

Critic
DISC Type : C

Vice President of Power Resources at MCE

San Francisco Bay Area, United States

Overview

Vidhi Chawla is the Vice President of Power Resources at MCE, where she leads the management of the companys power supply portfolio, long-term planning, and procurement. Her career includes key roles at Southern California Edison and Alameda Municipal Power. People who have worked with her describe her as intelligent, sharp, and hardworking.

She led the valuation and selection of projects for renewable energy procurement at Southern California Edison to ensure grid reliability and compliance with state mandates.

Personality Overview

Negotiator

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Renewable Energy Procurement
Her role centers on procuring and managing a diverse power supply portfolio. She has specific experience leading a Request for Offers (RFO) process for renewable energy projects.
Grid Reliability
Focuses on ensuring grid reliability through strategic energy resource planning and procurement, including projects related to distributed generation and demand response.
Energy Regulatory Policy
Has direct experience drafting regulatory documents for the California Public Utilities Commission (CPUC) and analyzing the impact of policies like Assembly Bill 32.

Media Appearances

Vidhi has no verified media appearances

Work History

5-2023
Vice President of Power Resources at MCE
8-2021 - 12-2023
Manager, Power Resources at MCE
1-2018 - 8-2021
Assistant General Manager - Energy Resource Planning at Alameda Municipal Power
4-2014 - 1-2018
Strategic Planning Manager at Southern California Edison (SCE)
8-2011 - 4-2014
Senior Financial Analyst at Southern California Edison (SCE)

Education

2005 - 2006
Masters from North Carolina State University
2001 - 2005
B.E. from Delhi College of Engineering

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President of Power Resources at MCE
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Insights For Selling To Vidhi

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vidhi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Vidhi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Vidhi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vidhi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vidhi

Personality Compatibility


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