Vignesh Ramakrishnan

Evaluator
DISC Type : csd

SVP & Business Head at udaan.com

Bengaluru, Karnataka, India

Overview

Vignesh Ramakrishnan is a founding team member and SVP at udaan, currently building horeca360 to transform Indias B2B e-commerce landscape. With over 15 years of experience, including managing a $2 billion business at Flipkart, he is described by colleagues as analytical, strategic, and results-oriented. He holds an MBA from Duke University.

Vignesh was the sales manager for Flipkarts inaugural "Big Billion Day" in 2014, driving the planning and execution for one of Indias pioneering massive online sales events.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

B2B E-commerce
As part of udaan's founding team, he is focused on democratizing distribution and scripting the playbook for B2B e-commerce in India.
HORECA Sector
He is currently building and scaling horeca360, a new brand by udaan specifically targeting the Hotels, Restaurants, and Catering industry.
Scaling New Ventures
Has extensive experience setting up and scaling multiple businesses from scratch at udaan and previously grew Flipkart's smartphone business to $2 billion.

Media Appearances

Vignesh has no verified media appearances

Work History

9-2016
SVP & Business Head at udaan.com
11-2015 - 8-2016
Business Head, Smartphones at Flipkart
1-2015 - 10-2015
Director, Business Finance & Strategy - Mobiles, Electronics & Large Appliances at Flipkart
4-2014 - 12-2014
Associate Director, Business Finance - Mobiles, Electronics & Large Appliances at Flipkart
6-2010 - 7-2013
Senior Manager, eCommerce at Hewlett Packard Enterprise

Education

2009 - 2010
PGP from Indian School of Business
2010 - 2010
MBA from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : SVP & Business Head at udaan.com
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Insights For Selling To Vignesh

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vignesh is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Vignesh

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Vignesh move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Vignesh take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Vignesh

Personality Compatibility


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