Vikas Dahiya

Inquirer
DISC Type : cd

Group Marketing Manager at Reebok

India

Overview

Vikas Dahiya is a Group Marketing Manager at Reebok India, where he spearheads brand strategy and operations. A graduate of Italys SDA Bocconi School of Management, his expertise lies in brand development, having previously built the brand identity for Tasva and managed strategies for Luxottica across seven countries.

Outside of work, Vikas is an avid sports enthusiast with a passion for football and running. He actively participates in marathons and has mentioned his own "footballing days, " showing a deep personal connection to athletics that aligns with his professional role in the sports industry.

Interesting fact: Organizers of the TCS 10K marathon used a picture of him to promote their race.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Brand Strategy
He leads brand strategy for Reebok India, built the brand identity for Tasva, and previously managed brand operations for Luxottica across multiple countries.
Sports Marketing
His current role at Reebok is focused on sports marketing, and he has posted about partnerships with football clubs like NorthEast United FC.
Omnichannel Marketing
He holds a certification in Omnichannel Strategy and his experience spans digital, performance, influencer, and traditional marketing, including print media and brand activations.

Media Appearances

Vikas has no verified media appearances

Work History

7-2025
Group Marketing Manager at Reebok
1-2024 - 8-2025
Marketing Manager at Reebok
9-2022 - 1-2024
Brand Marketing Manager at TASVA | Aditya Birla Group x Tarun Tahiliani
4-2022 - 9-2022
Deputy Brand Business Manager at Luxottica
3-2019 - 5-2022
Assistant Brand Manager at Luxottica

Education

7-2017 - 4-2019
Post Graduate Program in Business from Università Bocconi
2011 - 2013
Diploma Superior- II (Final level) from Älhambra Instituto de la cultura y la lengua espanola

More Information

Social Presence :

Prographics :

Exp : 10 Location : India Job Level : Middle Designation : Group Marketing Manager at Reebok
URL has been copied!

Insights For Selling To Vikas

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikas is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Vikas

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Vikas move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vikas take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Vikas

Personality Compatibility


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