Vikas Dahiya in

Vikas Dahiya

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Group Marketing Manager at Reebok
📍 India

Vikas Dahiya is a Group Marketing Manager at Reebok India, where he spearheads brand strategy and operations. A graduate of Italys SDA Bocconi School of Management, his expertise lies in brand development, having previously built the brand identity for Tasva and managed strategies for Luxottica across seven countries.

Outside of work, Vikas is an avid sports enthusiast with a passion for football and running. He actively participates in marathons and has mentioned his own "footballing days, " showing a deep personal connection to athletics that aligns with his professional role in the sports industry.

Interesting fact: Organizers of the TCS 10K marathon used a picture of him to promote their race.

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Experience
10 Years
Current Role
Group Marketing Manager
Job Level
Middle
Location
India
Personality Overview

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Priorities

Topics Vikas cares about

Brand Strategy
He leads brand strategy for Reebok India, built the brand identity for Tasva, and previously managed brand operations for Luxottica across multiple countries.
Sports Marketing
His current role at Reebok is focused on sports marketing, and he has posted about partnerships with football clubs like NorthEast United FC.
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Career

Work history

7-2025
Group Marketing Manager
Reebok
1-2024 - 8-2025
Marketing Manager
Reebok
9-2022 - 1-2024
Brand Marketing Manager
TASVA | Aditya Birla Group x Tarun Tahiliani
4-2022 - 9-2022
Deputy Brand Business Manager
Luxottica
3-2019 - 5-2022
Assistant Brand Manager
Luxottica
In the press

Media appearances

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Education
7-2017 - 4-2019
Post Graduate Program in Business
Università Bocconi
2011 - 2013
Diploma Superior- II (Final level)
Älhambra Instituto de la cultura y la lengua espanola
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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