Viktorija Zykas

Sharpshooter
DISC Type : DC

Co-Founder + CEO at Pacow Media

Barcelona, Catalonia, Spain

Overview

Viktorija Zykas is the Co-Founder and CEO of Pacow Media, specializing in helping coaches and educators scale their businesses to sign 10-20+ high-ticket clients monthly. A graduate of EU Business School, she is described by peers as determined, creative, and proactive, with a talent for building effective client acquisition funnels.

Outside of her entrepreneurial work, Viktorija has a distinguished background in competitive martial arts. She is a former European Kyokushin Karate Vice-Champion, a testament to her discipline and drive. She started her first coaching business at the young age of 19.

Viktorija considers being mute until the age of three as her ultimate advantage in business, teaching her invaluable lessons early on.

Personality Overview

Precise But Practical

Fast But Analytical

ROI Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Scaling Coaching Businesses
Her entire business model is built around helping coaches and consultants move from $10k to $100k months by implementing proven systems.
Client Acquisition Funnels
She frequently discusses the importance of proven funnels over random ad spending and is recognized for her expertise in building them.
Founder Mindset
Believes growth is limited by imagination, not income. She views early personal challenges as foundational strengths for entrepreneurship.

Media Appearances

Viktorija has no verified media appearances

Work History

11-2025
Co-Founder + CEO at Pacow Media
5-2024
Co-Founder at Pacow Media
4-2025 - 6-2025
Account Executive at Revolut
6-2024 - 4-2025
Business Development Specialist at Opera
6-2023 - 5-2024
BDR & User Acquisition Specialist at Opera

Education

Bachelor of Business Administration - BBA from EU Business School
BA (Hons) of Business Management from University of Derby

More Information

Social Presence :

Prographics :

Exp : 3 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Co-Founder + CEO at Pacow Media
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Insights For Selling To Viktorija

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viktorija is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Viktorija

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Viktorija move?

  • If convinced, they can reach decisions quite fast.
  • Can Viktorija take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Viktorija

Personality Compatibility


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