Viktoriya Hying in

Viktoriya Hying

Observer · DISC type ci
Manager, Business Development at Coinbase
📍 United States

Viktoriya Hying is the Co-Founder and Chief Product Officer of NPC Labs, the builder of B3, an onchain gaming ecosystem. She leverages her business development experience from Coinbase, where she was instrumental in launching Bases social and creator ecosystems, to forge high-integrity partnerships and scale new ventures in Web3.

She believes gaming is a universal experience and sees onchain gaming as the most successful way to engage users meaningfully on the blockchain through fun and frictionless experiences. Viktoriya is focused on empowering indie developers and giving creative freedom back to players and game creators.

Interesting fact: Viktoriya won the 1st Place Investors Choice Award at the Junior Achievement Bulgaria Entrepreneurship Challenge early in her career.

Read the full overview →
Experience
9 Years
Current Role
Manager, Business Development
Job Level
Middle
Location
United States
Personality Overview

How Viktoriya shows up

Value Driven
Curious
Assertive

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Viktoriya cares about

Onchain Gaming
Co-founding NPC Labs (B3) to build a scalable gaming ecosystem on the Base network, aiming to onboard millions of new users to Web3 through frictionless play.
Web3 Ecosystem Growth
Previously led brand partnerships and ecosystem growth for Base at Coinbase, and now focuses on building B3's ecosystem through partnerships with teams like OpenSea.
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Career

Work history

4-2023
Manager, Business Development
Coinbase
10-2021 - 4-2023
Sr. Associate, Business Development
Coinbase
9-2020 - 10-2021
Senior Manager, Ad Measurement Revenue Operations
Yelp
2-2020 - 8-2020
Manager, Enterprise Customer Success
Yelp
1-2019 - 1-2020
Senior Enterprise Account Manager
Yelp
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2015
Bachelor of Arts (B.A.)
American University in Bulgaria
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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