Viktoriya Hying

Observer
DISC Type : ci

Manager, Business Development at Coinbase

United States

Overview

Viktoriya Hying is the Co-Founder and Chief Product Officer of NPC Labs, the builder of B3, an onchain gaming ecosystem. She leverages her business development experience from Coinbase, where she was instrumental in launching Bases social and creator ecosystems, to forge high-integrity partnerships and scale new ventures in Web3.

She believes gaming is a universal experience and sees onchain gaming as the most successful way to engage users meaningfully on the blockchain through fun and frictionless experiences. Viktoriya is focused on empowering indie developers and giving creative freedom back to players and game creators.

Interesting fact: Viktoriya won the 1st Place Investors Choice Award at the Junior Achievement Bulgaria Entrepreneurship Challenge early in her career.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Onchain Gaming
Co-founding NPC Labs (B3) to build a scalable gaming ecosystem on the Base network, aiming to onboard millions of new users to Web3 through frictionless play.
Web3 Ecosystem Growth
Previously led brand partnerships and ecosystem growth for Base at Coinbase, and now focuses on building B3's ecosystem through partnerships with teams like OpenSea.
Developer Empowerment
Vocal about restoring economic and creative freedom to game developers, allowing them to build without being beholden to large publishers.

Media Appearances

Viktoriya has no verified media appearances

Work History

4-2023
Manager, Business Development at Coinbase
10-2021 - 4-2023
Sr. Associate, Business Development at Coinbase
9-2020 - 10-2021
Senior Manager, Ad Measurement Revenue Operations at Yelp
2-2020 - 8-2020
Manager, Enterprise Customer Success at Yelp
1-2019 - 1-2020
Senior Enterprise Account Manager at Yelp

Education

2012 - 2015
Bachelor of Arts (B.A.) from American University in Bulgaria

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Middle Designation : Manager, Business Development at Coinbase
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Insights For Selling To Viktoriya

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viktoriya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Viktoriya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Viktoriya move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Viktoriya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Viktoriya

Personality Compatibility


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