Vina Mistry in

Vina Mistry

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Marketing Lead at Canopy
📍 Coventry, England, United Kingdom

Vina is a marketing leader with over 22 years of experience in CRM, lifecycle marketing, and data-led strategy. She has driven customer retention and engagement for global brands in regulated sectors like finance and telecoms, including Santander, Sky, and Vodafone. She holds a Diploma in Direct and Interactive Marketing.

Colleagues describe Vina as an exceptional, creative, and reliable marketing leader who brings clarity, structure, and strong strategic thinking to her projects. She is also praised for being a kind and genuine colleague.

Her strategic work on Canopy’s Rental Affordability Index was instrumental in the project becoming an award finalist.

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Experience
25 Years
Current Role
Marketing Lead
Location
Coventry, England, United Kingdom
Personality Overview

How Vina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vina cares about

Lifecycle Marketing
Her entire career focuses on turning complex customer data and journeys into effective, long-term engagement and retention strategies for major brands.
Fintech & Proptech
As marketing lead at Canopy, she drove growth in the fintech/proptech space and posted about empowering tenants with better financial opportunities.
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Career

Work history

10-2019 - 10-2025
Marketing Lead
Canopy
12-2014 - 12-2018
Marketing Manager
Santander
3-2013 - 11-2014
Senior Marketing Manager
Sky
1-2012 - 2-2013
CRM Manager, Maternity Contract
Elsevier
9-2008 - 1-2012
CRM Marketer
Vodafone
In the press

Media appearances

Vina Mistry - Marketing Lead at Canopy - The Org. Featured in The Org
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Education
1993 - 1997
2:1
The University of Salford
1986 - 1993
A'Levels Business Studies; G.C.S.Es 10 including
Copthall School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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