Vinay Vaswani in

Vinay Vaswani

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Chief Operating Officer at Ultimo
📍 Amsterdam, North Holland, Netherlands

Vinay Vaswani is the Chief Operating Officer at IFS Ultimo, specializing in accelerating growth and leading transformations for tech and retail companies. His career includes roles as Vice President at Salesforce, Project Leader at BCG, and Senior Manager at eBay. Colleagues describe him as smart, committed, diligent, and a sharp strategic thinker.

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Experience
6 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vinay cares about

Business Turnarounds
He successfully turned around Salesforce's Netherlands retail business from a severe YoY decline to growth within three quarters.
Retail Tech Trends
He frequently posts about the future of retail, including the impact of AI, sustainability as a growth driver, and supply chain adjustments.
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Career

Work history

11-2025
Chief Operating Officer
Ultimo
6-2025
Advisory
STRIVO
1-2024 - 11-2024
Regional Vice President, Head of Retail Netherlands
Salesforce
8-2023 - 12-2023
Interim Chief of Staff to Global Chief Revenue Officer (CRO)
Salesforce
2-2021 - 7-2023
Sr Director/ Director, Business Value Services BVS | Strategic Advisor
Salesforce
In the press

Media appearances

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Education
2009 - 2011
MBA (Post Graduate Diploma in Management)
Indian Institute of Management, Lucknow
2010 - 2010
MBA Exchange Program
Esade
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Reputation
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