Vinay Vaswani

Commander
DISC Type : D

Chief Operating Officer at Ultimo

Amsterdam, North Holland, Netherlands

Overview

Vinay Vaswani is the Chief Operating Officer at IFS Ultimo, specializing in accelerating growth and leading transformations for tech and retail companies. His career includes roles as Vice President at Salesforce, Project Leader at BCG, and Senior Manager at eBay. Colleagues describe him as smart, committed, diligent, and a sharp strategic thinker.

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

Business Turnarounds
He successfully turned around Salesforce's Netherlands retail business from a severe YoY decline to growth within three quarters.
Retail Tech Trends
He frequently posts about the future of retail, including the impact of AI, sustainability as a growth driver, and supply chain adjustments.
AI's Business Impact
He analyzes strategic decisions for companies regarding technology, such as whether to build, buy, or boost solutions with AI.

Media Appearances

Vinay has no verified media appearances

Work History

11-2025
Chief Operating Officer at Ultimo
6-2025
Advisory at STRIVO
1-2024 - 11-2024
Regional Vice President, Head of Retail Netherlands at Salesforce
8-2023 - 12-2023
Interim Chief of Staff to Global Chief Revenue Officer (CRO) at Salesforce
2-2021 - 7-2023
Sr Director/ Director, Business Value Services BVS | Strategic Advisor at Salesforce

Education

2009 - 2011
MBA (Post Graduate Diploma in Management) from Indian Institute of Management, Lucknow
2010 - 2010
MBA Exchange Program from Esade

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Operating Officer at Ultimo
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Insights For Selling To Vinay

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinay is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vinay

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Vinay move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Vinay take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Vinay

Personality Compatibility


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