Vinnie Della Valle

Visionary
DISC Type : Ds

Senior Director, Go-To-Market at Fortune

Westport, Connecticut, United States

Overview

Vinnie Della Valle is a Senior Director, Go-To-Market at Fortune, bringing over twenty years of experience in media and advertising. He specializes in marketplace intelligence, go-to-market strategy, and sales operations.

Outside of his professional life, Vinnie is an alumnus of Cornell University. He also has an entrepreneurial spirit, having founded Pitch Desk LLC, a media pitch consultancy.

Unique fact: Vinnie led the design of the first-ever Paramount Advertising insights website, enhancing marketplace intelligence.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Go-To-Market Strategy
As Senior Director, Go-To-Market at Fortune, and previous leadership roles, Vinnie has consistently focused on developing and executing strategic market entry approaches.
Media Pitching
Vinnie founded Pitch Desk LLC, a specialized media pitch consultancy, and his past roles involved crafting compelling content for major advertising presentations.
Team Leadership
He has led and mentored cross-functional teams of up to 14 people, driving innovation and operational excellence in research and marketing.

Media Appearances

Vinnie has no verified media appearances

Work History

4-2025
Senior Director, Go-To-Market at Fortune
12-2024
Chief Pitch Officer | Media Pitching, Client Onboarding, and Presentation Strategy at Pitch Desk
9-2022 - 9-2024
SVP, Ad Sales Research & Operations | Media Pitching, Budget Optimization, Sales Training at Paramount
7-2018 - 9-2022
SVP, Ad Sales Marketing & Research | Media Pitching, Vendor Negotiation, Team Leadership at CBS
3-2003 - 7-2018
VP, Ad Sales Marketing & Research | Media Pitching, C-Suite Communications, Team Leadership at CBS

Education

Bachelors of Science from Cornell University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Westport, Connecticut, United States Job Level : Senior Designation : Senior Director, Go-To-Market at Fortune
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Insights For Selling To Vinnie

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinnie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vinnie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vinnie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vinnie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vinnie

Personality Compatibility


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