Brett Roth in

Brett Roth

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Director, Digital User Experiences at SHRM
📍 Washington, District of Columbia, United States

Brett is the Director of Digital User Experiences at SHRM, with 15 years of experience driving revenue for B2B tech companies through innovative digital strategies. A graduate of William & Mary, colleagues describe him as a creative, strategic, and motivational leader who excels at building high-performing, diverse teams.

He runs a "ToolTuesday" series on social media, where he tests and recommends new AI-powered tools to enhance marketing efforts.

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Experience
17 Years
Current Role
Director, Digital User Experiences
Job Level
Mid-senior
Location
Washington, District of Columbia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brett cares about

AI in Marketing
He actively tests and recommends AI tools for marketers in his "ToolTuesday" social media series, having recently spotlighted Framer AI and LMNT for voice cloning.
Digital User Experience
His current role at SHRM and previous experience at MicroStrategy focus on creating dynamic digital experiences and enhancing user engagement across web, SMS, and app channels.
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Career

Work history

9-2024
Director, Digital User Experiences
SHRM
4-2021 - 7-2024
Director of Digital Marketing
TransPerfect
2-2018 - 4-2021
Director, Web Marketing
MicroStrategy
2-2016 - 2-2018
Senior Manager, Web Marketing
MicroStrategy
2-2014 - 2-2016
Web Marketing Manager
MicroStrategy
In the press

Media appearances

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Education
Bachelor of Science - BS
William & Mary
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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