Brett Roth

Trailblazer
DISC Type : DI

Director, Digital User Experiences at SHRM

Washington, District of Columbia, United States

Overview

Brett is the Director of Digital User Experiences at SHRM, with 15 years of experience driving revenue for B2B tech companies through innovative digital strategies. A graduate of William & Mary, colleagues describe him as a creative, strategic, and motivational leader who excels at building high-performing, diverse teams.

He runs a "ToolTuesday" series on social media, where he tests and recommends new AI-powered tools to enhance marketing efforts.

Personality Overview

Achievement-Oriented

Informal

Values Relationships

They will bat for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

AI in Marketing
He actively tests and recommends AI tools for marketers in his "ToolTuesday" social media series, having recently spotlighted Framer AI and LMNT for voice cloning.
Digital User Experience
His current role at SHRM and previous experience at MicroStrategy focus on creating dynamic digital experiences and enhancing user engagement across web, SMS, and app channels.
Empathetic Leadership
He holds a People Manager Qualification and is praised for his kind management style, focusing on coaching teams and fostering a culture of empathetic marketing thought leadership.

Media Appearances

Brett has no verified media appearances

Work History

9-2024
Director, Digital User Experiences at SHRM
4-2021 - 7-2024
Director of Digital Marketing at TransPerfect
2-2018 - 4-2021
Director, Web Marketing at MicroStrategy
2-2016 - 2-2018
Senior Manager, Web Marketing at MicroStrategy
2-2014 - 2-2016
Web Marketing Manager at MicroStrategy

Education

Bachelor of Science - BS from William & Mary

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Digital User Experiences at SHRM
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brett

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brett take some risk or not?

  • They can take risks if necessary.

You And Brett

Personality Compatibility


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