Fernanda Bak

Critic
DISC Type : C

Communications Executive at Self-employed

New York, New York, United States

Overview

Fernanda Bak is a seasoned media advisor and communications executive with over 15 years of experience in global media and Fortune 500 companies. A former news anchor, she specializes in corporate narrative, live journalism, and managing high-profile relationships. She holds a Masters degree from New York University.

Colleagues and collaborators describe her as a poised and attentive professional. Her experience spans curating and producing global events for major publications and building cross-platform media initiatives, leveraging her expertise in C-level communications and digital strategy.

Unique fact: Before becoming a communications executive, Fernanda was a news anchor and reporter.

Personality Overview

Objective Thinker

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Corporate Storytelling
Her career is built on creating and boosting corporate narratives for global media businesses and Fortune 500 companies.
Live Journalism
As a Program Director for Fortune and The Economist, she has extensive experience producing and curating content for live events worldwide.
Media Strategy
Currently works as a self-employed media advisor and consultant, focusing on digital strategy and C-level communications.

Media Appearances

Fernanda has no verified media appearances

Work History

8-2024
Communications Executive at Self-employed
5-2021 - 9-2024
Chief Communications Officer at Lorinvest
11-2020
Program Director at Fortune
8-2020 - 11-2021
Contributing Writer at Driving Change
6-2013 - 2-2016
Foreign Correspondent at SBT

Education

2010 - 2012
Master's degree from New York University
2008 - 2009
Master from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : N/A Designation : Communications Executive at Self-employed
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernanda

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernanda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernanda

Personality Compatibility


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