Vipul Bansal

Critic
DISC Type : C

Group Manager | Demand Generation at VWO

Bengaluru, Karnataka, India

Overview

Vipul Bansal is a forward-thinking Demand Generation Leader with experience at VWO and Freshworks, specializing in content-led strategy and execution to drive growth. A graduate of Babu Banarsi Das Northern India Institute of Technology, colleagues describe him as outstanding, methodical, and a professional with execution excellence.

Outside of his marketing career, Vipul has dedicated time to social causes. He has volunteered for the Human I am Foundation, where he managed social media for fundraising, developed strategies for intern recruitment, and provided mentorship to new team members, showcasing a commitment to people development.

Unique fact: Vipul authored a publication titled "Blog: From Building to Celebrating, " which offers a strategic guide for those looking to build a successful blog.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Demand Generation
His career is centered around demand generation, with leadership roles focused on creating and executing campaigns to boost lead quantity and quality for global audiences.
Marketing Strategy
He frequently posts about the importance of strategy, particularly in event marketing, and holds certifications in Strategy Formulation and Strategic Management.
Content-led Growth
His role at VWO involves leading content-led demand generation, and he has authored his own publication on the strategy behind building successful blogs.

Media Appearances

Posts by Vipul Bansal - VWO. Featured in VWO Blog

See Now

Work History

10-2024
Group Manager | Demand Generation at VWO
8-2021 - 11-2024
Sr. Marketing Manager | Demand Generation at VWO
11-2020 - 7-2021
Growth Marketing at Freshworks
10-2018 - 11-2020
Marketing Manager at VWO
8-2016 - 9-2018
Marketing Analyst at VWO

Education

2011 - 2015
Bachelor of Technology (B.Tech.) from Babu Banarsi Das Northern India Institute of Technology
1997 - 2011
Physics from St. Fidelis College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Group Manager | Demand Generation at VWO
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Insights For Selling To Vipul

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vipul is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Vipul

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Vipul move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vipul take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vipul

Personality Compatibility


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