Vittoria Calderara

Critic
DISC Type : C

Team Lead Portfolio Marketing at RTL AdAlliance

Greater Paris Metropolitan Region, France

Overview

Vittoria is a marketing leader at RTL AdAlliance with 8 years of experience in the media and entertainment sector, including a significant tenure at Sky. She specializes in portfolio marketing and go-to-market strategy, leveraging a consultancy-trained approach. Colleagues describe her as intelligent, organized, precise, and dynamic.

An internationally-minded professional fluent in Italian, French, and English, Vittoria has a creative side. She has authored articles reflecting on her unconventional student experiences and on challenging cultural stereotypes, showcasing her unique perspective and storytelling ability.

She once described her masters program kick-off as swapping "books and professional outfits" for "brushes and jumpsuits" in a creative, hands-on project.

Personality Overview

Precise

Critic

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Portfolio Marketing
Her core expertise at RTL AdAlliance and previously at Sky involves translating complex product portfolios into simple, strategic narratives for the market.
GTM Strategy
A specialist in go-to-market strategy, she has extensive experience managing new product launches and end-to-end marketing campaigns for major media companies.
Future of Media
Actively tracks industry shifts by attending events like "New Video Frontiers" and "The New Life of the Living Room" to stay ahead of media trends.

Media Appearances

Vittoria has no verified media appearances

Work History

11-2023
Team Lead Portfolio Marketing at RTL AdAlliance
12-2021 - 11-2023
Partner Growth & Marketing Manager at Sky
5-2018 - 12-2021
Product Marketing Consultant at BIP
11-2017 - 11-2017
Personal Assistant to Abigal Posner at WOBI
5-2016 - 7-2016
Sales Marketing Internship at Divino

Education

2014 - 2017
Bachelor’s Degree from Università Bocconi
2017 - 2018
Master of Science - MS from MIP Politecnico di Milano

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Paris Metropolitan Region, France Job Level : Middle Designation : Team Lead Portfolio Marketing at RTL AdAlliance
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Insights For Selling To Vittoria

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vittoria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Vittoria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Vittoria move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vittoria take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vittoria

Personality Compatibility


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