Max Anastasi

Observer
DISC Type : ci

Head of Design at TSB Bank

London, England, United Kingdom

Overview

Max Anastasi is the Head of Design at TSB Bank, leading his team to innovate and shape the future of banking. With a career demonstrating clear progression through various design leadership roles at TSB, he is a graduate of Nottingham Trent University with a BA Hons in Graphic Design.

Outside of his corporate role, Max is actively engaged with community-focused initiatives. He proudly supports TSBs involvement in events like the Pride of Manchester awards and takes a keen interest in local civic matters, such as proposals from the Surrey County Council affecting his neighborhood.

He is focused on building TSBs internal design strategy capability to position the bank as a top innovative challenger.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Future of Banking
He is actively hiring designers for his team to help "design the future of banking" and has a background in CX Design and Innovation.
Community Engagement
Attended the Pride of Manchester awards to represent TSB and has shown public interest in local council proposals, highlighting his community focus.
Customer-Centric Design
Emphasizes that design has never been more critical to how TSB serves its customers, making it a core part of his leadership philosophy.

Media Appearances

Max has no verified media appearances

Work History

5-2025
Head of Design at TSB Bank
5-2022 - 5-2025
Design Lead, CX Design & Innovation at TSB Bank
5-2019 - 7-2022
Product Design Lead at TSB Bank
5-2016 - 7-2022
Freelance Graphic Designer/Art Director at Max Anastasi Ltd
3-2017 - 10-2017
Lead UX/UI Designer at Dynoden

Education

2009 - 2012
BA Hons from Nottingham Trent University
2008 - 2009
Foundation Diploma from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Design at TSB Bank
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Max

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Max take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Max

Personality Compatibility


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