Vivian Liu
Login to view DISC.Vivian Liu is the Chief Financial Officer at Proficium Inc. , bringing extensive leadership experience from her prior roles as President, COO, and CFO at the global e-commerce platform Wish. A licensed CFA and CPA with an MBA from the University of Washington, she has deep expertise in business transformation and scaling B2B and B2C companies.
Fluent in both English and Mandarin, Vivian applies a global perspective to her executive and board-level responsibilities. Her board memberships at a SaaS company and a former role at an electric vehicle manufacturer suggest a strong interest in technology and innovation outside of her primary duties.
In her dual COO/CFO role at Wish, she successfully reduced cash burn by 75% and significantly improved EBITDA, showcasing exceptional operational and financial leadership.
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