Viviani Oliveira

Critic
DISC Type : C

Coordenador de marketing at Bradesco

Osasco, São Paulo, Brazil

Overview

Viviani Oliveira is a Marketing Coordinator at Bradesco with a background in journalism. She specializes in institutional communication, focusing on employer branding, innovation, and sustainability. Colleagues describe her as strategic, organized, and exceptionally communicative, with a talent for strengthening brand connections through content.

Outside of her formal role, Viviani is passionate about sustainability, actively discussing topics like the COP climate conference. She also champions financial education, a principle she learned from her father. She keeps a close eye on emerging technology trends, sharing insights from events like SXSW.

Her journalism training is the foundation for all her professional activities, shaping her approach to communication and marketing.

Personality Overview

Negotiator

ROI Driven

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Corporate Sustainability
Actively posts about the importance of sustainability, linking Bradesco's initiatives to global conversations like the COP climate conference.
Employer Branding
A core part of her role involves developing communication actions focused on strengthening the company's brand as an employer.
Financial Education
Shares personal stories about learning financial literacy from her father, indicating a personal passion for the topic.

Media Appearances

Viviani has no verified media appearances

Work History

9-2024
Coordenador de marketing at Bradesco
7-2019 - 1-2025
Analista de marketing digital at Bradesco
8-2012 - 7-2019
Coordenadora de conteúdo em Redes Sociais e SAC 2.0 at Bradesco
11-2005 - 8-2006
Analista de atendimento ao cliente at Panini Brasil

Education

4-2024 - 6-2024
Extensão from Pontifícia Universidade Católica de São Paulo
8-2015 - 10-2015
Yakuza from Perestroika

More Information

Social Presence :

Prographics :

Exp : 14 Location : Osasco, São Paulo, Brazil Job Level : N/A Designation : Coordenador de marketing at Bradesco
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Insights For Selling To Viviani

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viviani is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Viviani

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Viviani move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Viviani take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Viviani

Personality Compatibility


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