Vivica Hedman-Hansen in

Vivica Hedman-Hansen

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Brand Manager Waters at Danone
📍 Finland

Vivica Hedman-Hansen is a Brand Manager for Danones water portfolio, with a career rooted in the FMCG sector, including previous roles at Nestlé. She is driving brand growth and market expansion, leveraging her Masters degree in the field from the University of Southern Denmark.

She is passionate about building strong team culture through shared experiences and continuous learning. Vivica actively seeks inspiration from marketing experts and values connecting with colleagues to foster a collaborative environment.

She recently led the successful launch of the Aqua dOr water brand into major SOK stores across Finland.

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Experience
7 Years
Current Role
Brand Manager Waters
Job Level
Middle
Location
Finland
Personality Overview

How Vivica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vivica cares about

Product Launches
Expressed significant excitement about successfully launching the Aqua d'Or brand into a new major retailer in Finland.
Brand Growth
Shows a keen interest in professional development, recently attending a session on evidence-based marketing for brand growth.
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Career

Work history

8-2025
Brand Manager Waters
Danone
5-2023 - 5-2025
Nordic Brand Manager
Nestlé Purina PetCare Europe
6-2022 - 5-2023
Brand and Shopper Activation Manager
Nestlé Purina PetCare Europe
8-2021 - 12-2021
Brand Manager Intern at CPW Nordics
Nestlé
9-2019 - 11-2019
Marketing Intern at CPW Nordics
Nestlé
In the press

Media appearances

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Education
2020 - 2022
Master's degree
Syddansk Universitet - University of Southern Denmark
2017 - 2020
Bachelor's degree
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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