Vivica Hedman-Hansen

Questioner
DISC Type : c

Brand Manager Waters at Danone

Finland

Overview

Vivica Hedman-Hansen is a Brand Manager for Danones water portfolio, with a career rooted in the FMCG sector, including previous roles at Nestlé. She is driving brand growth and market expansion, leveraging her Masters degree in the field from the University of Southern Denmark.

She is passionate about building strong team culture through shared experiences and continuous learning. Vivica actively seeks inspiration from marketing experts and values connecting with colleagues to foster a collaborative environment.

She recently led the successful launch of the Aqua dOr water brand into major SOK stores across Finland.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Product Launches
Expressed significant excitement about successfully launching the Aqua d'Or brand into a new major retailer in Finland.
Brand Growth
Shows a keen interest in professional development, recently attending a session on evidence-based marketing for brand growth.
Team Culture
Places a high value on team building and getting to know colleagues on a personal level during team events.

Media Appearances

Vivica has no verified media appearances

Work History

8-2025
Brand Manager Waters at Danone
5-2023 - 5-2025
Nordic Brand Manager at Nestlé Purina PetCare Europe
6-2022 - 5-2023
Brand and Shopper Activation Manager at Nestlé Purina PetCare Europe
8-2021 - 12-2021
Brand Manager Intern at CPW Nordics at Nestlé
9-2019 - 11-2019
Marketing Intern at CPW Nordics at Nestlé

Education

2020 - 2022
Master's degree from Syddansk Universitet - University of Southern Denmark
2017 - 2020
Bachelor's degree from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 7 Location : Finland Job Level : Middle Designation : Brand Manager Waters at Danone
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Insights For Selling To Vivica

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vivica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vivica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vivica take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vivica

Personality Compatibility


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