Vivien Koh-Milburn

Initiator
DISC Type : Di

Psychology-led messaging survival for your complex B2B multi-audience. at From Vivien

United Kingdom

Overview

Vivien Koh-Milburn is a B2B messaging strategist specializing in "messaging survival. " She uses a psychology-led approach to help global brands and startups design communications that withstand dilution within large, multi-audience buying committees, ensuring the intended message is what the customer ultimately hears.

Her core focus is preventing good messages from dying as they get passed between people, departments, and decisions in the complex B2B world.

Personality Overview

Confident

Risk-Accepting

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Messaging
Her entire consultancy is dedicated to helping B2B companies create effective messaging that resonates with complex, multi-person buying committees.
Buyer Psychology
She emphasizes a psychology-led approach, focusing on why messages get lost between people and how to design them to survive different priorities and risk filters.
Brand Communication
She advises companies on how their brand talks to people across all channels, from website copy and campaigns to sales conversations, ensuring the message stays intact.

Media Appearances

Vivien has no verified media appearances

Work History

1-2024
Psychology-led messaging survival for your complex B2B multi-audience. at From Vivien
8-2023
Writer at Write It So They Can’t Ignore It Newsletter
6-2020 - 12-2023
Copywriting, Messaging and Positioning Consultant at CUCO
Public Relations, Crisis Management, Direct Marketing and Events at Freelance
9-1999 - 12-2001
Corporate Day Membership Marketing Manager at Champneys Health Resorts

Education

Vivien has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : N/A Designation : Psychology-led messaging survival for your complex B2B multi-audience. at From Vivien
URL has been copied!

Insights For Selling To Vivien

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivien is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Vivien

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Vivien move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Vivien take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Vivien

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.