Wallace Ricardo

Questioner
DISC Type : c

Director of Software Engineering at Zeta Global

Hollywood, Florida, United States

Overview

Wallace has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Wallace has no verified topics they care about

Media Appearances

Wallace has no verified media appearances

Work History

4-2024
Director of Software Engineering at Zeta Global
3-2022 - 4-2024
Principal Cloud Architect at Aeon
6-2020 - 3-2022
Sr. Software Engineer at Apptness Media Group
5-2016 - 5-2020
Sr. Cloud Engineer at Magic Leap
1-2013 - 4-2016
Sr Full-Stack developer and Devops Engineer at KSC Kreate

Education

2006 - 2009
Bachelor's degree from Faculdade Paulista de Informática e Administração

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hollywood, Florida, United States Job Level : Mid-senior Designation : Director of Software Engineering at Zeta Global
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Insights For Selling To Wallace

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wallace is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Wallace

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wallace move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Wallace take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Wallace

Personality Compatibility


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