Wayne Beifus

Judge
DISC Type : Dc

Group Chief Financial Officer at AW Rostamani Group

Dubai, United Arab Emirates

Overview

Wayne Beifus is the Group Chief Financial Officer at AW Rostamani, steering financial strategy towards sustainable growth across the groups diverse portfolio. A Chartered Accountant, his global experience includes senior financial leadership roles at ADNOC Distribution, Walgreens Boots Alliance, and British American Tobacco, where he led major financial operations and transformations.

He is a proponent of continuous learning, personally bringing in advanced training to sharpen his leadership teams strategic thinking and impact. Wayne publicly champions diversity and inclusion, celebrating the contributions of women in leadership and advocating for equality in the workplace.

His career includes leading financial operations for major multinational corporations across the Middle East, Western Europe, and Southern Africa.

Personality Overview

Features Driven

Generally Skeptic

Demanding

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

Financial Strategy
As Group CFO, he is focused on steering financial strategy towards sustainable growth and operational excellence, aligning with the UAE's long-term economic vision.
Leadership Development
Actively invests in his team by providing specialized training designed to strengthen organizational capability and elevate the clarity and impact of business decisions.
Corporate Transformation
He has a background in leading finance through pivotal transformations, including his current role at AW Rostamani and a strategic imperative to transform tobacco in Western Europe.

Media Appearances

Wayne has no verified media appearances

Work History

1-2025
Group Chief Financial Officer at AW Rostamani Group
5-2022 - 12-2024
Chief Financial Officer at ADNOC Distribution
8-2018 - 8-2021
CFO International Retail at Walgreens Boots Alliance
10-2017 - 7-2018
CFO & Finance Director - Western Europe at British American Tobacco
1-2016 - 10-2017
CFO & Finance Director BAT South Africa (BATSA) & Southern Africa at British American Tobacco

Education

Education details unavailable from Institue of Chartered Accountants of Australia
2000 - 2000
Member Australian Institute of Chartered Accountants from University of Southern Queensland

More Information

Social Presence :

Prographics :

Exp : 31 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Group Chief Financial Officer at AW Rostamani Group
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wayne

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They can take decisions very fast if you manage to convince them.
  • Can Wayne take some risk or not?

  • The risks don’t matter much to them.

You And Wayne

Personality Compatibility


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