Wayne Carlson

Evaluator
DISC Type : dsc

Chief Technology Officer at MetaBrain Labs Inc.

United States

Overview

Wayne Carlson is the founder of Insight-ai, leveraging over 35 years of experience in executive roles such as CEO, COO, and CIO across various industries. An alumnus of Michigan State University, he specializes in using AI-driven strategies for enterprise value creation, digital transformation, and enhancing CFO-centric technology solutions.

After a multi-decade career in private equity and corporate leadership, he founded his own AI company in 2025 to disrupt what he views as the inefficient traditional consulting model.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Consulting Disruption
He publicly criticizes the traditional consulting model for its inefficiency and is passionate about creating a new, value-focused alternative using AI.
AI in Healthcare
As CTO for MetaBrain Labs and Medlyze, he led the development of AI platforms for neurotechnology, healthcare solutions, and medical pricing transparency.
Enterprise Value Creation
His career focuses on unlocking enterprise value and driving EBITDA enhancement for private equity-backed companies through strategic and digital transformation.

Media Appearances

Wayne has no verified media appearances

Work History

9-2025
Chief Technology Officer at MetaBrain Labs Inc.
2-2022
Co-founder, Chief Technology Officer at Medlyze Technologies LLC
8-2022 - 1-2025
Managing Director - CFO Tech at Accordion
2-2021 - 6-2022
SVP, Enterprise Applications at PRO Unlimited
3-2017 - 2-2021
SVP of ERP Development at PRO Unlimited

Education

2001 - 2003
MBA from Michigan State University
1985 - 1990
BS from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : Chief Technology Officer at MetaBrain Labs Inc.
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Wayne

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Wayne take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Wayne

Personality Compatibility


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