Wayne Hallett

Critic
DISC Type : C

Director - Group Business Development at Reflex Group

Reino Unido

Overview

Wayne Hallett is the Director of Group Business Development at Reflex Group, where he leverages his extensive experience in market strategy to enhance brand visibility. He specializes in providing innovative self-adhesive labeling solutions for global brands and holds a Diploma in Packaging Technology from the University of the Witwatersrand.

Waynes personal interests are connected to his professional expertise, having earned a Wine Diploma from the Wine & Spirit Education Trust. This reflects a deep appreciation for the beverage industry, a sector he has focused on throughout his career. He began his career in the South African Airforce.

Unique fact: Wayne started his career as a Cadet Officer in Air Traffic Control in the South African Airforce before moving into the packaging industry.

Personality Overview

Objective Thinker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Innovative Labeling
Focuses on bringing the most innovative technology, such as "Real Life Proofing, " to create visually striking labels that help brands stand out on the shelf.
Brand Visibility
His role centers on collaborating with top brands to significantly enhance their visibility and market impact through superior packaging solutions.
Business Growth
His social media posts indicate a strong focus on continued company growth and celebrating the success of his organization, Reflex Group.

Media Appearances

Wayne has no verified media appearances

Work History

2-2017
Director - Group Business Development at Reflex Group
8-2016 - 1-2017
Director - Market & Business Development, BWS at RPC Group Limited
1-2013 - 7-2016
Director - EU Market & Business Development at Coveris UK
12-2004 - 10-2011
Director - Business & Market Development, BWS at Webtech (NI) Limited
11-2000 - 12-2004
Business Manager, BWS Europe at Alcan

Education

2018 - 2018
Wine Diploma from Wine & Spirit Education Trust
Diploma in Packaging Technology from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 23 Location : Reino Unido Job Level : Mid-senior Designation : Director - Group Business Development at Reflex Group
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Wayne

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Wayne take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Wayne

Personality Compatibility


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