Wenda Field

Doer
DISC Type : ds

Non Executive Director at Ningi

United Kingdom

Overview

Wenda Field is the CEO of the Global Advice Ecosystem at FNZ Group, with extensive experience in the Wealth and Advice industry. She holds a diverse portfolio of leadership roles, including Chair and Non-Executive Director at multiple firms. People who have worked with her describe her as hard-working, visionary, and a people-first leader with strategic clarity.

She recently joined the board of BCS, The Chartered Institute for IT, as a Director, highlighting her influence at the intersection of technology and finance.

Personality Overview

Results Focused

Deliberate Doer

Fast-paced

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Wealth & Advice Tech
As CEO of the Global Advice Ecosystem at FNZ and former CEO of Intelliflo, she is a leader in technology for financial advisors.
Strategic Board Leadership
Holds multiple concurrent Non-Executive Director and Chair roles, focusing on strategy, culture, and governance to foster long-term growth.
Corporate Governance
She explicitly states her focus on strengthening governance foundations in her board-level appointments to support sustainable growth.

Media Appearances

Wenda has no verified media appearances

Work History

10-2025
Non Executive Director at Ningi
1-2024
Non Executive Director at Aspen
7-2023 - 12-2025
Chair at Advicefront
12-2021
Non Executive Director at MPA Financial Management
10-2021 - 3-2026
CEO - Global Advice Ecosystem at FNZ Group

Education

1987 - 1990
BTEC National Diploma in Business from Airedale & Wharfedale

More Information

Social Presence :

Prographics :

Exp : 35 Location : United Kingdom Job Level : Senior Designation : Non Executive Director at Ningi
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Insights For Selling To Wenda

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wenda is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Wenda

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Wenda move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Wenda take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Wenda

Personality Compatibility


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