Wendy Bell

Pioneer
DISC Type : isd

Head of Individual Giving at Blind Veterans UK

United Kingdom

Overview

Wendy Bell is a dynamic marketing expert with over 20 years of experience, currently leading individual giving at Blind Veterans UK. Described by colleagues as strategic, creative, and a superb manager, she specializes in developing data-driven, multichannel acquisition strategies. She holds a BA(Hons) from the University of Brighton and a Diploma from The Chartered Institute of Marketing.

Wendy is proud that her team at Blind Veterans UK was recently shortlisted for two Smee & Ford Legacy Fundraising Awards.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Data-Driven Fundraising
She authored an article on using targeted data and smart propensity modeling to build a loyal supporter base and maximize marketing return on investment for the charity.
Legacy Giving
Expressed pride in her team being shortlisted for awards in Legacy Fundraising, indicating a strong focus on this area of development for Blind Veterans UK.
Fundraising Innovation
Recently participated in an "incredibly productive" innovation sprint session, showing an active interest in finding new and effective fundraising methods and strategies.

Media Appearances

Wendy has no verified media appearances

Work History

11-2024
Head of Individual Giving at Blind Veterans UK
6-2021 - 11-2024
Executive Marketing Manager - Individual Giving at Blind Veterans UK
3-2021 - 6-2021
Marketing Manager at Euromoney Learning
1-2021 - 3-2021
Marketing Specialist at Freelance, self-employed
8-2011 - 12-2020
Marketing Director, IFF, PTI & IIR MD Training at Informa

Education

6-1995 - 9-1995
Diploma of Education from CIM | The Chartered Institute of Marketing
1991 - 1995
BA(Hons) from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Individual Giving at Blind Veterans UK
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Wendy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They are generally fast movers and can take quick decisions
  • Can Wendy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Wendy

Personality Compatibility


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