Wendy Darlington

Questioner
DISC Type : c

Wendy Darlington at Phoenix Creates Ltd

Burwardsley, England, United Kingdom

Overview

Wendy has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Wendy has no verified topics they care about

Media Appearances

Wendy has no verified media appearances

Work History

8-2022
Wendy Darlington at Phoenix Creates Ltd
8-2022
Founder at Phoenix Creates Ltd
1-2007 - 8-2022
Company Director at Mrs Darlington’s Preserves
9-1995 - 9-2006
Brand Director - Global and UK at Guinness then Diageo
11-1994 - 7-1995
Gap year at Career Break

Education

9-1989 - 7-1993
Bachelor of Business Administration - BBA from Aston University
Bachelor of Business Administration - BBA from Aston University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Burwardsley, England, United Kingdom Job Level : Leadership Designation : Wendy Darlington at Phoenix Creates Ltd
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Wendy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Wendy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Wendy

Personality Compatibility


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