Wendy Hoekwater

Captain
DISC Type : DS

Member Board of Directors at ShortCut$

Charlotte Metro, United States

Overview

Wendy has no verified overview

Personality Overview

Planner & Achiever

Output-Driven

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Wendy has no verified topics they care about

Media Appearances

Wendy has no verified media appearances

Work History

4-2025
Member Board of Directors at ShortCut$
3-2024
CEO/Founder at Net Growth Marketing, LLC
12-2020 - 2-2024
Vice President Marketing and Reservation Sales at Surf or Sound Realty
6-2019 - 12-2020
Senior Vice President Marketing and Sales Operations at Apple Leisure Group
2-2019 - 6-2019
Vice President, Sales at Great Wolf Resorts, Inc.

Education

Bachelor of Science (B.S.) from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Charlotte Metro, United States Job Level : N/A Designation : Member Board of Directors at ShortCut$
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Wendy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Wendy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Wendy

Personality Compatibility


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