Wendy Josefsberg

Inspirer
DISC Type : id

Senior Vice President- Digital Growth Accounts at Nielsen

New York, New York, United States

Overview

Wendy Josefsberg is a seasoned sales executive with over 25 years of experience, currently serving as the SVP of Digital Growth Accounts at Nielsen. Specializing in audience analytics and SaaS, she excels at leading high-performing teams to increase revenue and market share. Colleagues describe her as dedicated and an expert in her field.

Beyond her extensive sales career, Wendys background includes study at the Neighborhood Playhouse School of the Theater. This unique experience suggests a potential appreciation for the performing arts and creative expression, complementing her data-driven professional focus.

She attended the Neighborhood Playhouse School of the Theater, a renowned acting conservatory in New York City.

Personality Overview

Fast Adopter

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Audience Measurement
Her role at Nielsen and recent social media activity focus on measurement tools that define campaign success and track consumer behaviors, like streaming trends from 'The Gauge' report.
Creator Economy
She promotes events that explore the convergence of athletes and creators, highlighting the value of creator-led opportunities for brands in modern marketing.
Industry Events
She is an active participant in major industry events like CES, Cannes Lions, and POSSIBLE, using them as platforms to connect and discuss innovation in media measurement.

Media Appearances

Wendy has no verified media appearances

Work History

1-2023
Senior Vice President- Digital Growth Accounts at Nielsen
3-2020 - 2-2023
Senior Vice President, Client Solutions - Digital at Nielsen
2-2012 - 3-2020
Senior Vice President, Commercial at Comscore, Inc.
2-2009 - 2-2012
Vice President at Comscore, Inc.
4-2007 - 2-2009
Sales Director at Comscore, Inc.

Education

Bachelor's degree from Rollins College
Education details unavailable from Neighborhood Playhouse School of the Theater

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President- Digital Growth Accounts at Nielsen
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Wendy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Wendy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Wendy

Personality Compatibility


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