Wendy Pletinck in

Wendy Pletinck

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Strategy Design Facilitator (owner) at Strategy that moves
📍 Avelgem, Flemish Region, Belgium

Wendy Pletinck is a freelance Management Consultant with over 18 years of experience in marketing and digital transformation. With an Executive MBA from Vlerick Business School, she specializes in facilitating strategy design for C-level clients across multiple industries. Colleagues describe her as structured, inspiring, and a strong driver of change.

Wendys unique approach is not to define strategy herself, but to design a process that forces leadership teams to make clear and consequential choices.

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Experience
5 Years
Current Role
Strategy Design Facilitator (owner)
Job Level
Middle
Location
Avelgem, Flemish Region, Belgium
Personality Overview

How Wendy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Wendy cares about

Strategic Decision-Making
Advocates that strategy is not about planning but about forcing clear choices on where to compete and how to win, moving beyond endless analysis.
Marketing & Strategy
Believes marketing is the first function to suffer when a company lacks clear strategic direction, making its efforts unfocused and ineffective.
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Career

Work history

1-2026
Strategy Design Facilitator (owner)
Strategy that moves
4-2020
Interim Manager in Strategy, Marketing & Digital Transformation (owner)
The Interim Gazelle
7-2025 - 12-2025
Head of Product, Marketing and Sales
Connections
5-2023 - 7-2025
Global Head of Marketing
Agfa Radiology Solutions
4-2022 - 6-2023
E-commerce Business Developer EMEA
Daikin Europe
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2024 - 6-2026
Executive MBA
Vlerick Business School
6-2022 - 1-2023
Digitale marketing
T-shaped Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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