Wendy Pletinck

Evaluator
DISC Type : Cds

Strategy Design Facilitator (owner) at Strategy that moves

Avelgem, Flemish Region, Belgium

Overview

Wendy Pletinck is a freelance Management Consultant with over 18 years of experience in marketing and digital transformation. With an Executive MBA from Vlerick Business School, she specializes in facilitating strategy design for C-level clients across multiple industries. Colleagues describe her as structured, inspiring, and a strong driver of change.

Wendys unique approach is not to define strategy herself, but to design a process that forces leadership teams to make clear and consequential choices.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Strategic Decision-Making
Advocates that strategy is not about planning but about forcing clear choices on where to compete and how to win, moving beyond endless analysis.
Marketing & Strategy
Believes marketing is the first function to suffer when a company lacks clear strategic direction, making its efforts unfocused and ineffective.
Challenging Status Quo
Frequently writes about the importance of questioning outdated systems and the "we've always done it this way" mentality to enable meaningful change.

Media Appearances

Wendy has no verified media appearances

Work History

1-2026
Strategy Design Facilitator (owner) at Strategy that moves
4-2020
Interim Manager in Strategy, Marketing & Digital Transformation (owner) at The Interim Gazelle
7-2025 - 12-2025
Head of Product, Marketing and Sales at Connections
5-2023 - 7-2025
Global Head of Marketing at Agfa Radiology Solutions
4-2022 - 6-2023
E-commerce Business Developer EMEA at Daikin Europe

Education

10-2024 - 6-2026
Executive MBA from Vlerick Business School
6-2022 - 1-2023
Digitale marketing from T-shaped Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Avelgem, Flemish Region, Belgium Job Level : Middle Designation : Strategy Design Facilitator (owner) at Strategy that moves
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Wendy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Wendy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Wendy

Personality Compatibility


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