Strategy Design Facilitator (owner) at Strategy that moves
📍 Avelgem, Flemish Region, Belgium
Wendy Pletinck is a freelance Management Consultant with over 18 years of experience in marketing and digital transformation. With an Executive MBA from Vlerick Business School, she specializes in facilitating strategy design for C-level clients across multiple industries. Colleagues describe her as structured, inspiring, and a strong driver of change.
Wendys unique approach is not to define strategy herself, but to design a process that forces leadership teams to make clear and consequential choices.
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Experience
5 Years
Current Role
Strategy Design Facilitator (owner)
Job Level
Middle
Location
Avelgem, Flemish Region, Belgium
Personality Overview
How Wendy shows up
Thorough Evaluator
Hard To Convince
Quality Focused
They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Priorities
Topics Wendy cares about
Strategic Decision-Making
Advocates that strategy is not about planning but about forcing clear choices on where to compete and how to win, moving beyond endless analysis.
Marketing & Strategy
Believes marketing is the first function to suffer when a company lacks clear strategic direction, making its efforts unfocused and ineffective.
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Career
Work history
1-2026
Strategy Design Facilitator (owner)
Strategy that moves
4-2020
Interim Manager in Strategy, Marketing & Digital Transformation (owner)
The Interim Gazelle
7-2025 - 12-2025
Head of Product, Marketing and Sales
Connections
5-2023 - 7-2025
Global Head of Marketing
Agfa Radiology Solutions
4-2022 - 6-2023
E-commerce Business Developer EMEA
Daikin Europe
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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